Catalogue, merchandising and order operations for online shops.
Work with me
ABOUT ME
A little about how I work
I'm a detail-focused professional who enjoys turning messy day-to-day work into calm, repeatable systems. Over the past few years I've supported founders, coaches and small teams across time zones.
+38%
Conversion rate
1,200
SKUs managed
SERVICES
What I can take off your plate
Catalogue Management
Listings, variants, images and SEO fields.
Merchandising
Collections, bundles and on-site promotions.
Order Operations
Fulfilment, returns and customer updates.
Conversion Work
Product pages tested and improved.
SKILLS & EXPERTISE
Skills and tools I use daily
Merchandising
Product SEO
Inventory
CRO
Shopify
Klaviyo
Excel
Canva
EXPERIENCE
Where I've worked
2024 — Now
Independent practice
Retained clients across three time zones.
2021 — 2024
Agency team
Delivered client work alongside a small specialist team.
2019 — 2021
In-house role
Built the systems still in use today.
PORTFOLIO
Selected work
Store relaunch
A short note on the brief, the work and the outcome.
Seasonal collection
A short note on the brief, the work and the outcome.
Product page tests
A short note on the brief, the work and the outcome.
Recent project
A short note on the brief, the work and the outcome.
Client collaboration
A short note on the brief, the work and the outcome.
TESTIMONIALS
What clients say
“She took an overflowing inbox and turned it into a system I actually trust.”
Client, Coaching Business
“Professional, warm and completely reliable — exactly what we needed.”
Operations Lead, Small Business
CONTACT
Let's talk about your workload
Tell me what's on your plate and I'll come back with a simple plan and a quote.
hello@yourname.com · Available Mon–Fri
Book a discovery call
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