Elena Cruz
Graphic Designer & Visual Creative · Home · About · Work · Contact
Brand systems, art direction and editorial design for studios, founders and cultural projects.
I design identities that hold up beyond the launch post: typography chosen for a reason, colour that carries meaning, and a system the team can actually use. Selected work spans interiors, hospitality, publishing and independent product brands.
Brand systems, art direction and editorial design for studios, founders and cultural projects.
48
Identities designed
7 yrs
In practice
3
Awards
Selected projects
Aurum — interior studio
Identity · Print
Verdi — hospitality group
Brand system
Nocturne — record label
Art direction
Field Notes — quarterly
Editorial design
Brand identity
Logotype, typography, colour and a usable design system.
Art direction
Photography direction, layout language and campaign visuals.
Editorial & print
Lookbooks, catalogues and printed collateral.
Digital design
Website and product interfaces built on the same system.
“Elena translated a vague idea into a brand we've used, unchanged, for three years.”
Founder, Aurum
04 — Contact
Booking identity and art direction work from next month.
studio@elenacruz.design
This is the real template design with sample content. After purchase you replace every word and image with your own.
Creative & Design
An editorial, art-directed four-page portfolio for designers, photographers and visual creatives.
Free
Free to edit with your Jo-ana account.
Plus 2 free pages included with your purchase — optional extra pages you can add inside your editor.
Headlines, paragraphs, service lists, project details, contact information, colours and images — all from your account, with your changes saved to your private copy.
A decade of considered, deadline-proof work across editorial, brand and campaign projects.
Graphic Designer · Playful & Colorful
An uncompromising project index with large plates and considered typographic detail.
Brand Designer · Modern Corporate
Identity systems, colour stories and logo grids for brand-focused designers.
UI/UX Designer · Editorial Grid
Problem, process and outcome case studies with flow diagrams and interface frames.
