Elena Cruz
Graphic Designer & Visual Creative · Home · About · Work · Contact
Visual identities and digital experiences with intention.
Brand systems, art direction and editorial design for studios, founders and cultural projects.

I design identities that hold up beyond the launch post: typography chosen for a reason, colour that carries meaning, and a system the team can actually use. Selected work spans interiors, hospitality, publishing and independent product brands.
Brand systems, art direction and editorial design for studios, founders and cultural projects.
48
Identities designed
7 yrs
In practice
3
Awards
Selected projects

Aurum — interior studio
Identity · Print

Verdi — hospitality group
Brand system

Nocturne — record label
Art direction

Field Notes — quarterly
Editorial design
Brand identity
Logotype, typography, colour and a usable design system.
Art direction
Photography direction, layout language and campaign visuals.
Editorial & print
Lookbooks, catalogues and printed collateral.
Digital design
Website and product interfaces built on the same system.
“Elena translated a vague idea into a brand we've used, unchanged, for three years.”
Founder, Aurum
04 — Contact
Start a project
Booking identity and art direction work from next month.
studio@elenacruz.design

Graphic Designer · Bold Minimalism
Elena — Creative Folio
An editorial, art-directed four-page portfolio for designers, photographers and visual creatives.



