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1. Hero 2. About Me 3. Expertise 4. Selected Work 5. Case Studies 6. Process 7. Tools & Platforms 8. Services 9. Packages 10. Testimonials 11. Certifications 12. Contact

ADRIANA VELASCO

CREATIVE DIRECTOR

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Art Direction · Brand Worlds · Campaigns

Directing brands into unforgettable visual stories.

I'm Adriana Velasco — a creative director shaping identities, campaigns and digital experiences for brands that refuse to be ordinary. Concept to final frame, every detail is directed.

View selected workLet's collaborate

IdentityCampaignsEditorial

Creative director Adriana Velasco in a black blazer against a warm amber studio backdrop

12+ Years

Directing Creative

90+

Brands Transformed

Design Awards

6 Countries

Campaign Reach

97%

Client Retention

02About Me

A director's eye, a strategist's mind — building brands with intent.

"Taste is a strategy. I direct it like one."

I turn ambitious briefs into visual worlds — coherent, distinctive and built to endure.

Trained in editorial design and raised in advertising, I've spent twelve years moving between brand identity, campaign direction and digital experience — always from the concept outward.

Direction, not decoration. Every colour, word and frame earns its place by serving the idea at the centre of the brand.

Systems thinking. A brand is a language. I build the grammar — identity systems, art-direction rules and toolkits teams can actually use.

Craft obsession. From foil stamp to final pixel, I stay in the details until the work feels inevitable.

Based in

Manila · Worldwide

Focus

Identity · Campaigns

Sectors

Beauty · Luxury · Tech

Recognition

14 Intl. Awards

03Areas of Expertise

Eight disciplines, one direction — every project shaped end to end.

Creative Direction

Concept leadership across campaigns, shoots and launches — one vision, every channel.

Brand Identity

Logos, typography, colour and voice systems that give a brand its unmistakable signature.

Art Direction

Photography, styling and set direction with a cinematic eye for mood and detail.

Campaign Design

Multi-channel campaigns built from a single big idea, rolled out with precision.

Editorial Design

Magazines, lookbooks and print pieces with gallery-level typography and pacing.

Digital Experience

Art-directed websites and product stories that feel as considered as print.

Packaging

Structural and surface design that makes shelves feel like exhibitions.

Motion & Film

Title sequences, brand films and social motion with a director's sense of rhythm.

04Selected Work

Four worlds, four directions — each built from a single idea.

Maison Botanique

BRAND IDENTITY

Full identity system — monogram, foil stationery and packaging language for a botanical perfume house.

Noir Magazine

EDITORIAL

Art direction and layout system for a 120-page fashion editorial — typography as atmosphere.

Gilded Bloom

CAMPAIGN

Launch campaign for a luxury beauty line — key visuals, OOH posters and social art direction.

Elegant dark website with gold serif typography on a laptop

Atelier Online

DIGITAL

Award-winning art-directed website — cinematic scrolling, bespoke type and immersive product stories.

05Case Studies

Direction is only as good as what it moves.

CASE 01

Maison Botanique — Rebrand

A heritage perfume house lost between generations. We rebuilt the identity around a gold botanical language, re-shot the entire product line and re-launched with a cinematic campaign.

+212%

Retail sell-through in 6 months

CASE 02

Atelier Online — Digital Flagship

An e-commerce experience directed like a film: chapters, not pages. Bespoke typography, motion-led storytelling and a checkout so quiet it feels invisible.

3.4×

Average session time after launch

06The Process

Five movements from brief to brand world.

Discover

Deep brief, audience and market reading — finding the one idea worth directing.

Define

Creative strategy, moodboards and the concept platform everything hangs from.

Design

Identity, art direction and systems crafted in tight, iterative rounds.

Direct

Shoots, builds and production — on set, on screen, on every detail.

Deliver

Launch, guidelines and toolkits so the brand keeps its voice after handover.

07Tools & Platforms

The instruments behind the direction.

FFigma

PPhotoshop

IIllustrator

IInDesign

AEAfter Effects

PPPremiere Pro

BBlender

WWebflow

08Services

Engagements shaped around what your brand needs to become.

01Brand Identity SystemsNaming support, logo suites, typography, colour and voice — the complete brand language.from ₱45,000

02Creative Direction RetainerOngoing direction for your campaigns, content and shoots, month after month.from ₱60,000/mo

03Campaign Concept & RolloutOne big idea, art-directed across print, digital, social and film.from ₱80,000

04Editorial & Print DesignMagazines, lookbooks, annual reports and coffee-table pieces.from ₱38,000

05Art-Directed WebsitesConcept-led web design and direction, built with your developers or mine.from ₱95,000

09Packages

Three ways to work together — each one fully directed.

IDENTITY

The Signature

₱45,000

✦Logo suite & monogram
✦Typography & colour system
✦Brand voice guidelines
✦Stationery set
✦2 revision rounds

Enquire

MOST CHOSEN

The Direction

₱120,000

✦Everything in Signature
✦Full creative direction
✦Campaign key visuals
✦Art direction of one shoot
✦Digital launch assets
✦4 revision rounds

Enquire

FULL BRAND WORLD

The World

₱260,000

✦Everything in Direction
✦Art-directed website concept
✦Brand film direction
✦Packaging & collateral
✦12-month brand toolkit
✦Priority studio access

Enquire

10Client Words

What it feels like to be directed well.

“

Adriana didn't redesign our brand — she gave it a soul. Sales followed.

Isabelle Monde

Founder, Maison Botanique

“

The most exacting creative eye I've worked with. Every frame felt inevitable.

Daniel Reyes

CMO, Lumière Group

“

She directs like a filmmaker and thinks like a strategist. Rare combination.

Amara Santos

VP Brand, Northwind

“

Our campaign won two awards and, more importantly, doubled our launch target.

Katrina Uy

CEO, Gilded Bloom

“

Working with Adriana raised the standard of everything our studio touches.

Paolo Herrera

Creative Lead, Atelier 9

“

From concept to delivery, flawless. The toolkit still guides us two years on.

Sofia Marasigan

Director, Casa Verde

11Recognition

Awards follow the work — never the other way around.

Gold-foil award certificate on a dark surface beside a candle

Cannes Lions — Shortlist, Design2024

D&AD Wood Pencil, Branding2023

Awwwards — Site of the Day ×32022–24

Adobo Design Awards — Gold2022

Begin the conversation

Let's Create Something Exceptional Together.

Tell me about your brand, your ambition and your timeline — I'll reply within two working days with first thoughts and next steps.

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studio@adrianavelasco.com · Manila — working worldwide

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About Me
Expertise
Selected Work
Case Studies
Process
Tools & Platforms
Services
Packages
Testimonials
Certifications
Contact

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