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Andrea Abad
Growth Marketer

Full-funnel growth: acquisition, activation and retention, measured honestly.

PORTFOLIO
2 0 2 6
01 — About Me

Andrea Abad

I’m Andrea, a growth marketer who turns scattered ideas into calm, dependable, beautifully finished work.

Over the last eight years I’ve partnered with founders, studios and growing teams who needed a growth marketer they could trust with the details — and the big picture.

8+
Years
60+
Projects
98%
Retained clients
Andrea AbadAbout Me
andreaabad.co02
Services

How I can help

Full-funnel growth: acquisition, activation and retention, measured honestly.

01
Paid acquisition

Meta, Google and TikTok campaigns run to CAC targets.

02
Lifecycle & CRM

Email and SMS flows that lift retention and LTV.

03
CRO & experimentation

Weekly tests on landing pages and checkout.

04
Growth analytics

Dashboards leaders actually read on Monday.

Andrea AbadServices
andreaabad.co03
Skills & Expertise

Abilities

Paid media94%
Lifecycle marketing90%
Experimentation92%
Analytics & attribution95%
Creative strategy84%
Stakeholder reporting91%
Tools & platforms
Meta AdsGoogle AdsKlaviyoGA4Looker StudioHotjar
Andrea AbadSkills & Expertise
andreaabad.co04
Experience

The journey

2023 — Now
Independent Growth Marketer
Serving a small roster of long-term clients across three time zones.
2020 — 2023
Senior Growth Marketer
Northline Studio — led delivery for the studio’s largest retainers.
2017 — 2020
Growth Marketer
Harbour & Co. — built the processes the team still runs on today.
Andrea AbadExperience
andreaabad.co05
06

Campaigns

Full-funnel growth: acquisition, activation and retention, measured honestly.

Andrea AbadPortfolio
andreaabad.co06
Case Studies

Home & Co. — profitable growth in 90 days

The challenge

Spend was rising, ROAS was falling and no one trusted the numbers.

The approach

Clean attribution, creative testing sprints and a retention flow for first buyers.

3.4×
ROAS
-27%
CAC
+41%
Repeat rate
Andrea AbadCase Studies
andreaabad.co07
Testimonials

Kind words

“

Andrea made the whole process feel effortless. Every deliverable arrived polished and ahead of schedule.

— Maya Reyes, Founder
“

Clear, calm and incredibly organised. We finally have systems that work.

— Daniel Cruz, COO
“

The quality of thinking was as strong as the quality of execution.

— Alexis Tan, Director
Andrea AbadTestimonials
andreaabad.co08
Process

How we work together

01
Discovery call

A 30-minute conversation about goals, timelines and what success looks like.

02
Plan & proposal

A clear scope, milestones and a single price — no surprises.

03
Build & review

Weekly check-ins and shared documents so you always know where things stand.

04
Launch & support

Hand-over, documentation and a follow-up window after delivery.

Andrea AbadProcess
andreaabad.co09
FAQ

Good to know

Answers to the questions clients usually ask before we begin.

01
How quickly can we start?

Most projects begin within two weeks of a signed proposal.

02
Do you work with international clients?

Yes — I currently support clients in Manila, Singapore, Sydney and London.

03
What do you need from me?

Access to the right accounts, a point of contact and one honest kickoff conversation.

04
Can we scale the engagement later?

Absolutely. Many clients start small and grow into a monthly retainer.

Andrea AbadFAQ
andreaabad.co10
Resources

Free & useful

Kickoff checklist

Everything we need to start smoothly, in one page.

Download →
Weekly report template

The exact format my clients receive every Friday.

Download →
Scope planner

A simple sheet to size a project before we talk.

Download →
Andrea AbadResources
andreaabad.co11
Contact & Booking

Let’s talk about your next project.

Share a few details and I’ll reply within one business day.

Emailhello@andreaabad.co
Websiteandreaabad.co
Based inBacolod, PH
Andrea AbadContact & Booking
andreaabad.co12

This is the real template design with sample content. After purchase you replace every word and image with your own.

PremiumDigital MarketerElegant Luxury12 pages

Growth Marketer Premium

Marketing & Social

Deep-green presentation-style portfolio with thin serif ‘PORTFOLIO’, gold year and campaign case studies with hard numbers.

₱300 / $5

One-time price. Lifetime access to your editable copy.

Included pages (12)

  • Home
  • About Me
  • Services
  • Skills & Expertise
  • Experience
  • Portfolio
  • Case Studies
  • Testimonials
  • Process
  • FAQ
  • Resources
  • Contact & Booking

Plus 3 free pages included with your purchase — optional extra pages you can add inside your editor.

Style

SageGreenPresentationNumbersDigital Marketer

What you can edit

Headlines, paragraphs, service lists, project details, contact information, colours and images — all from your account, with your changes saved to your private copy.

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