ELEANOR REYES
SOCIAL MEDIA DIRECTOR
Brand · Content · Growth
I partner with founders and lifestyle brands to build content ecosystems that look considered and perform commercially — strategy, direction and measurable social growth.
5+ Years
Experience
40+ Brands
Managed
1.2M+
Organic Reach
85%
Avg. Engagement
85%
Average Growth
02About Me
Ten years inside beauty, hospitality and design-led retail taught me that presence is built, not improvised. I work at the intersection of editorial taste and platform mechanics.
Every engagement starts with the commercial question — what should this brand be known for — and ends with a system the in-house team can actually run.
My approach is quiet and rigorous: research, positioning, art direction, then production. No trend chasing, no volume for its own sake.
Clients stay an average of eighteen months, and most arrive by referral from the last brand I helped rebuild.
Based in
Manila · Remote
Focus
Beauty · Hospitality
Languages
EN · FIL
03Expertise
Strategic Vision
Positioning, narrative and the twelve-month roadmap.
Creative Direction
Art direction, shot lists and visual guardrails.
Brand Architecture
Naming, tone and the system beneath the feed.
Content Ecosystems
Pillars, formats and a calendar that survives contact.
Data Analytics
Dashboards, cohorts and honest monthly reads.
Performance Marketing
Paid amplification against the organic spine.
Selected engagements from the last twenty-four months.
Aurelian Interiors — Identity & Launch
Positioning, brand book and a twelve-week launch calendar. 3.4× saved-post rate in the first quarter.
Aurelia — Seasonal Campaign
Site art direction and paid social.
Atelier Noir grid system · Form in Balance editorial
05Case Studies
Engagement
Beauty retainer, six months
Conversion
Launch campaign, DTC
Reach
Hospitality group
Lead Growth
B2B design studio
06Process
A five-stage engagement built to move a brand from unclear positioning to a measurable, repeatable content system.
Discovery
Audit, interviews, research, and understanding the brand's current position.
Strategy
Define positioning, audience, messaging, content direction, and measurable goals.
Creation
Develop the visual direction, content system, campaign concepts, and creative assets.
Launch
Publish, activate campaigns, build audience momentum, and implement the strategy.
Optimization
Review performance, identify opportunities, refine the strategy, and continuously improve.
Typical engagement · 90 days to first measurable lift
Weekly checkpoints · monthly performance review
07Tools & Platforms
Canva
Design system
Adobe
Retouch & layout
ChatGPT
Research & copy
CapCut
Short-form edit
Notion
Ops & calendar
Community
TikTok
Short-form growth
B2B presence
Meta
Publishing & ads
TOOLS & PLATFORMS
08Services
Social Strategy
Positioning, pillars and a twelve-month content roadmap.
From $450 / month
Content Production
Art direction, shoots, short-form editing and copy.
From $680 / month
Community & Growth
Publishing, engagement, partnerships and reporting.
From $520 / month
Brand Consulting
Audits, workshops and in-house team enablement.
Project based
09Packages / Plans
Essential
For brands building a strong foundation.
$450 / month
A focused strategy package designed to clarify your brand direction, establish a consistent content presence, and create a practical foundation for sustainable growth.
Signature
For growing brands ready to scale.
$560 / month
A comprehensive strategy and content system designed to strengthen your digital presence, improve audience engagement, and create a consistent brand experience across platforms.
Premium
For established brands seeking full creative direction.
$850 / month
A high-level strategic partnership focused on brand growth, content ecosystems, creative direction, audience development, and measurable digital performance.
10Testimonials
Elena Motas
Founder, Aurelian
“She gave our brand a voice that finally matches the product.”
★★★★★
Joanne Herrera
CMO, Aurelia
“Six months in, organic reach tripled and the team stopped guessing.”
★★★★★
Aurelia Nonila
Director, Atelier Noir
“Every deliverable arrived early and looked expensive. Rare.”
★★★★★
Mia Carter
Brand Strategist
“Working with this approach gave our brand a clearer direction and a much stronger digital presence.”
★★★★★
Sofia Bennett
Creative Entrepreneur
“The process was thoughtful, strategic, and incredibly easy to follow from start to finish.”
★★★★★
Claire Morgan
Founder & Consultant
“Our content finally feels consistent, intentional, and aligned with the business we are building.”
★★★★★
11Certifications
Social Media Marketing
Meta Blueprint · 2024
Paid & organic strategy
Brand Strategy
IE Business School · 2023
Positioning & architecture
Analytics Fundamentals
Google · 2023
Measurement & reporting
Specialised in
Specialised skills
Tell me about the brand, the timeline and what success looks like. Every enquiry receives a personal reply within two business days.
This is the real template design with sample content. After purchase you replace every word and image with your own.
Marketing & Social
A cinematic dark-and-ember editorial portfolio: smoke-lit hero, expertise map, case-study results, packages and certifications.
₱600 / $11
One-time price. Lifetime access to your editable copy.
Plus 3 free pages included with your purchase — optional extra pages you can add inside your editor.
Headlines, paragraphs, service lists, project details, contact information, colours and images — all from your account, with your changes saved to your private copy.
Strategy
Delivery
Reporting
“Everything ran smoother within a month.” — long-term client
Social Media Manager · Editorial Grid
Campaign case studies, content pillars and analytics snapshots in one flowing page.
Digital Marketer · Bold & Creative
Funnel breakdowns, channel results and campaign case studies with hard numbers.
Email Marketing Specialist · Editorial Grid
Sequences, subject-line samples and open-rate results presented like a clean newsletter.
