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1. Hero 2. About Me 3. Expertise 4. Featured Work 5. Case Studies 6. Process 7. Tools & Platforms 8. Services 9. Packages 10. Testimonials 11. Certifications 12. Contact

ELEANOR REYES

SOCIAL MEDIA DIRECTOR

HOMEABOUTSERVICESPRICINGCERTIFICATIONSCONTACTLET'S WORK TOGETHER

Professional woman in a black blazer surrounded by burnt orange smoke

Brand · Content · Growth

Elevating brand presence through strategic creativity and digital innovation.

I partner with founders and lifestyle brands to build content ecosystems that look considered and perform commercially — strategy, direction and measurable social growth.

Book a discovery callView my work

5+ Years

Experience

40+ Brands

Managed

1.2M+

Organic Reach

85%

Avg. Engagement

85%

Average Growth

02About Me

Ten years inside beauty, hospitality and design-led retail taught me that presence is built, not improvised. I work at the intersection of editorial taste and platform mechanics.

Every engagement starts with the commercial question — what should this brand be known for — and ends with a system the in-house team can actually run.

My approach is quiet and rigorous: research, positioning, art direction, then production. No trend chasing, no volume for its own sake.

Clients stay an average of eighteen months, and most arrive by referral from the last brand I helped rebuild.

Based in

Manila · Remote

Focus

Beauty · Hospitality

Languages

EN · FIL

03Expertise

Strategic Vision

Positioning, narrative and the twelve-month roadmap.

Creative Direction

Art direction, shot lists and visual guardrails.

Brand Architecture

Naming, tone and the system beneath the feed.

Content Ecosystems

Pillars, formats and a calendar that survives contact.

Data Analytics

Dashboards, cohorts and honest monthly reads.

Performance Marketing

Paid amplification against the organic spine.

04Featured Work

Selected engagements from the last twenty-four months.

Aurelian Interiors — Identity & Launch

Positioning, brand book and a twelve-week launch calendar. 3.4× saved-post rate in the first quarter.

Laptop and tablet showing an editorial fashion e-commerce site

Aurelia — Seasonal Campaign

Site art direction and paid social.

Phone showing a curated social media grid

Editorial magazine spread from a luxury campaign

Atelier Noir grid system · Form in Balance editorial

05Case Studies

+180%

Engagement

Beauty retainer, six months

+120%

Conversion

Launch campaign, DTC

+75%

Reach

Hospitality group

+40%

Lead Growth

B2B design studio

06Process

A five-stage engagement built to move a brand from unclear positioning to a measurable, repeatable content system.

Discovery

Audit, interviews, research, and understanding the brand's current position.

Strategy

Define positioning, audience, messaging, content direction, and measurable goals.

Creation

Develop the visual direction, content system, campaign concepts, and creative assets.

Launch

Publish, activate campaigns, build audience momentum, and implement the strategy.

Optimization

Review performance, identify opportunities, refine the strategy, and continuously improve.

Typical engagement · 90 days to first measurable lift

Weekly checkpoints · monthly performance review

07Tools & Platforms

Canva

Design system

Adobe

Retouch & layout

ChatGPT

Research & copy

CapCut

Short-form edit

Notion

Ops & calendar

Instagram

Community

TikTok

Short-form growth

B2B presence

MOST POPULAR

Signature

For growing brands ready to scale.

$560 / month

A comprehensive strategy and content system designed to strengthen your digital presence, improve audience engagement, and create a consistent brand experience across platforms.

◆Complete Brand Strategy
◆Content Strategy
◆Monthly Content Planning
◆Campaign Direction
◆Performance Insights
◆Strategic Consultation

Get started

Premium

For established brands seeking full creative direction.

$850 / month

A high-level strategic partnership focused on brand growth, content ecosystems, creative direction, audience development, and measurable digital performance.

◆Full Brand & Content Strategy
◆Creative Direction
◆Campaign Planning
◆Content Ecosystem
◆Performance Analytics
◆Monthly Strategy Sessions
◆Priority Support

Get started

10Testimonials

”

Elena Motas

Founder, Aurelian

“She gave our brand a voice that finally matches the product.”

★★★★★

Joanne Herrera

CMO, Aurelia

“Six months in, organic reach tripled and the team stopped guessing.”

★★★★★

Aurelia Nonila

Director, Atelier Noir

“Every deliverable arrived early and looked expensive. Rare.”

★★★★★

Mia Carter

Brand Strategist

“Working with this approach gave our brand a clearer direction and a much stronger digital presence.”

★★★★★

Sofia Bennett

Creative Entrepreneur

“The process was thoughtful, strategic, and incredibly easy to follow from start to finish.”

★★★★★

Claire Morgan

Founder & Consultant

“Our content finally feels consistent, intentional, and aligned with the business we are building.”

★★★★★

11Certifications

Social Media Marketing

Meta Blueprint · 2024

Paid & organic strategy

Brand Strategy

IE Business School · 2023

Positioning & architecture

Analytics Fundamentals

Google · 2023

Measurement & reporting

Specialised in

· Editorial content systems
· Launch campaigns
· Community strategy

Specialised skills

· Art direction
· Copy & tone
· Reporting & analytics

Eleanor Reyes in a black blazer surrounded by warm amber smoke

Let's Create Something Exceptional Together.

Name

Brand / Company

Service Needed▾

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Message

Get started

Tell me about the brand, the timeline and what success looks like. Every enquiry receives a personal reply within two business days.

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PremiumSocial Media ManagerDark & Premium12 pages

Social Media Director

Marketing & Social

A cinematic dark-and-ember editorial portfolio: smoke-lit hero, expertise map, case-study results, packages and certifications.

₱300 / $5

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About Me
Expertise
Featured Work
Case Studies
Process
Tools & Platforms
Services
Packages
Testimonials
Certifications
Contact

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Headlines, paragraphs, service lists, project details, contact information, colours and images — all from your account, with your changes saved to your private copy.